It marks the end of a significant chapter as Taylor Swift reveals that her iconic Eras Tour will be wrapping up soon. The announcement was made during a show in Liverpool, adding a bittersweet touch to the exciting tour journey.
During her 100th tour performance, the singer revealed that the Eras tour will officially come to a close in December. Swift expressed her gratitude to the crowd, describing the tour as the most exhausting yet fulfilling and joyful experience of her life. She shared her surprise at reaching the milestone of 100 concerts and admitted that it was the first time she truly accepted the upcoming end of the tour in December, as captured in fan videos from the show.
Swift’s Eras Tour, featuring a setlist of 45 songs from her entire discography, launched in March 2023 in Glendale, California. In August 2023, the global portion of the tour commenced with exciting shows in Paris, Tokyo, Australia, and the U.K. Despite starting months ago, there are still over 50 shows remaining on the schedule, including new dates added for the U.S. and Canada towards the end of the year. Fans were eager to attend, leading to sellouts and challenges with Ticketmaster, but the tour made history by becoming the first to exceed $1 billion in gross sales by the end of December 2023. An impressive 4.35 million tickets were estimated to have been sold, according to data from Pollstar.
Last year, Swift took her tour to the big screen with a movie version for fans who missed out on the live experience or simply wanted to relive the magical moments. The film made a whopping $96 million on its opening weekend, with AMC reporting $100 million in advanced ticket sales. It became the theater chain’s highest-grossing film in a single day. Not only did the movie help revive struggling theaters, but the tour itself also had a positive impact on the economy in various cities. According to the Federal Reserve Bank of Philadelphia, the tour boosted travel and tourism in the region. Cities like Chicago, Cincinnati, and Tampa Bay saw a surge in hotel bookings and increased foot traffic at local restaurants and attractions thanks to tour attendees.
Swift breathed new life into the Eras Tour with the debut of her album “The Tortured Poets Department” in April. This brought a fresh energy to the tour as she started integrating new songs into her setlist.
